What is Bounce Rate and How to Fix It.on August 15, 2012
Often, during SEO conferences, sessions and panels, the simplest of information seems to escape the presenter. During the talk on those SEO big-ticket items that will help increase search engine rankings, the presenter will often use terms that most of the audience doesn’t understand. Instead of standing out from the crowd, the audience members will sit there in silence – having zoned out for the rest of the session due to this oversight.
During a recent session, one attendee wisely reached out to her social media network for help: “This SEO session is good but I’ve no idea what Bounce Rate is.” As fate had it, I was in a separate session (at the same event) following the event’s Twitter hash tag and immediately answered her question. Her response? “Thanks! You saved me time from having to Google it.” Lesson: never make your audience work for simple information.
Bounce Rate Definition:
“Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.” (Wikipedia)
Bounce Rate in Technical Terms:
“A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.”
Bounce Rate in Human SEOtm Terms:
The Bounce Rate is a tracking tool to keep count of how many of your website visitors visit only one page of your website and then leave.
Why Bounce Rate is Important
The reason the Bounce Rate is so important is because it is the job of your website or blog to keep people interested with calls to action and relevant information. When a person visits your website, you want to keep them engaged and wanting more – which makes them click to other pages on your website.
Decrease Bounce Rate to Increase SEO
Often, the Bounce Rate will be higher on blogs than on normal websites. To help combat the possibility of a person leaving your website right away, you will want to provide links within your copy (content) to other parts of your website in order to further answer any questions the visitor may have about the information provided. Another option is call to action banners and text that entice people to sign up for newsletters, events or another page of your choosing. Each call to action depends on the personality of your business (or blog) and your goals for the website.
Search engines, such as Google, Yahoo! and Bing use the Bounce Rate as one of the factors in your search engine rankings. The lower your Bounce Rate, the higher standing.