SEO Tip: Understanding Your Content and Keywordson August 16, 2012
You’ve heard it time and time again. Content is king. But, do you know what is considered content online and what constitutes spam? If content is truly king, you must be sure to have good, well-written and unique content that focuses on the queen – keywords.
Here’s a hint. You can’t just sprinkle your keywords around your blog or website and then wait for the traffic to come rolling in. Content and keywords must be target-specific but also compelling while providing a solution to answer your reader’s needs.
Content and keywords may get the traffic but what is going to make your target market stay – or better yet – share?
In the stone age of the search engine optimization (SEO) days, it was enough for people to keyword spam online content for higher rankings in the search engines. Then search engines, such as Google, got wise to the black hat SEO tricks and started to gauge search engine rankings (SERs) by including social influence.
You were once writing for spiders. Now you’re writing for humans.
Understand your target market and what your website has to offer them. Most times, searchers are looking for an answer to solve a problem they are having. Yes, the content must continue to be specific and keyword dense but it must also be easy to read and move the visitor to share that content with their online social media networks.
3 Tips for Quality Content & Keywords
1. Ask yourself – what is the purpose of this specific content?
Quality and unique content should answer a question using keyword terms that your reader will understand.
2. Know your keywords and use them.
You don’t have to repeat your keywords over and over again in order for the content to rank high in the search engines. For example, if you use the word “farmers”, this can be read by search engines as “farm”, “farms”, “farmer”, and “farmers”. This is called intelligent search.
3. Place keywords in higher-ranking fields and embellish.
When your content is shared through social media networks, all people (and search engines) see is the title and link of the shared content. This is where you must use quality keywords that make a reader not only want to click the link but also share it with their network. Also, keywords found in the content’s URL, Title and H1 areas have higher weight than keywords found in content.
Understand your target market, refine your keywords, use them correctly in your content and you will increase the likelihood of having higher search engine ranking.