black hat seo Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

Human SEO: The Future of the Google Search Engine

Google Penguin Ahead

The search engines have always been about answering people’s questions quickly. But, as you know, what people say in a conversation and what they type on their devices are totally two different types of communication. We don’t speak in keywords and the search engines are finally paying attention with Google “building the search engine of… Read the Full Article →

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Black Hat SEO and Google Penguin Army

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Why You Should Not Count On Google SEO

The Human Elment of Google and SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

Google SEO Branding

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

You’ve Been Banned By Google. Now What?

SEO Google Banning

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →

SEO Link Building: How to Get Your Website from Good to Great

Next Level SEO: Fish Jumping

If you feel overwhelmed while trying to improve your online marketing presence for your eCommerce shop or business website, then learning some link building techniques will definitely help. Link building is a simple SEO strategy that creates incoming links to your website through external websites and the search engines. It’s simple because, with a few… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

You’ve Been Banned By Google. Now What?

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →

Understanding Meta Tags and Their Importance

You may have heard Meta Tags mentioned before but did you know that the Meta Tags on your website can make or break your online marketing strategy? Meta Tags are one of those little mentioned basic elements of your website that not only tell the search engines the main components of a specific web page… Read the Full Article →

Google’s Penguin Scares SEO’s White

The writing has been on the wall for months bet yet so many “black hat” search engine optimization (SEO) gurus have been ignoring all the signs. Google is refusing to play with them anymore and it has begun a crackdown on all those not willing to play by the search engine’s rules. The result? Thousands… Read the Full Article →

SEO Tip: Understanding Your Content and Keywords

You’ve heard it time and time again. Content is king. But, do you know what is considered content online and what constitutes spam? If content is truly king, you must be sure to have good, well-written and unique content that focuses on the queen – keywords. Here’s a hint. You can’t just sprinkle your keywords… Read the Full Article →

How Much Does SEO Cost?

Let me guess, you’re looking for a straight answer as to how much search engine optimization (SEO) work, coaching, consulting, strategizing and planning costs, right? You want a set dollar amount listed on the website so that you can choose what works best for you and your company. I mean, if those SEO websites from… Read the Full Article →

Google’s Top 3 SEO Changes for May 2012

Every month Google announces a great number of changes to their search engine algorithms. Of course, May 2012 is no exception to this rule with changes including, the Knowledge Graph, better search engine results for the mainland of China an updated search app for the iPhone and over 30 other changes. Instead of going through… Read the Full Article →

Google Panda vs. Google Penguin SEO Updates

Have you heard about the Google’s new search engine algorithm? No? Well, then let me introduce you to Google’s Penguin search engine algorithm. It’s not as fluffy as Google’s Panda but it still gives quite a punch to those search engine optimization (SEO) best practices and search engine rankings for blogs as well as personal… Read the Full Article →

SEO: What Color is Your Lightsaber?

Think search engine optimization (SEO) is boring? It usually is when you hire a big agency to do your SEO strategy or consulting. You hear all the talk about white hate vs. black hat SEO tactics and quality content vs. link buying. Your head is probably spinning from all the SEO jargon. Luckily, there was… Read the Full Article →