blogging Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

Human SEO: The Future of the Google Search Engine

Google Penguin Ahead

The search engines have always been about answering people’s questions quickly. But, as you know, what people say in a conversation and what they type on their devices are totally two different types of communication. We don’t speak in keywords and the search engines are finally paying attention with Google “building the search engine of… Read the Full Article →

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Black Hat SEO and Google Penguin Army

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Why You Should Not Count On Google SEO

The Human Elment of Google and SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

Google SEO Branding

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

You’ve Been Banned By Google. Now What?

SEO Google Banning

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →

SEO Link Building: How to Get Your Website from Good to Great

Next Level SEO: Fish Jumping

If you feel overwhelmed while trying to improve your online marketing presence for your eCommerce shop or business website, then learning some link building techniques will definitely help. Link building is a simple SEO strategy that creates incoming links to your website through external websites and the search engines. It’s simple because, with a few… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

Business Digital Branding Success: What You Need to Know.

How active if your brand online? Is it following a calm current leading towards success or is it throwing everything it has at the social media river – refusing to truly join target market by get its feet wet? Brands take hard work but successful brands work smarter. Let’s see if your brand is sinking… Read the Full Article →

The Psychology of Human SEO. What You Need To Know for Success.

Some thought that social media would never succeed. Who would want to tell others what they had for breakfast? Who cares about what others are doing at that very moment? Who would ever want to know what I’m thinking throughout the day? Today, we can laugh at these questions because there is no more argument… Read the Full Article →

What is Bounce Rate and How to Fix It.

Often, during SEO conferences, sessions and panels, the simplest of information seems to escape the presenter. During the talk on those SEO big-ticket items that will help increase search engine rankings, the presenter will often use terms that most of the audience doesn’t understand. Instead of standing out from the crowd, the audience members will… Read the Full Article →

Win Free SEO Coaching or Audit at BlogHer ‘12

Tomorrow I head off to BlogHer ’12 in New York Cityand words cannot even convey the excitement I feel in being one of the attendees of this conference. It is a 2-day, 3-night event in the heart of America – which also happens to be my home state – that is bringing together over 4,000… Read the Full Article →

How Much Does SEO Cost?

Let me guess, you’re looking for a straight answer as to how much search engine optimization (SEO) work, coaching, consulting, strategizing and planning costs, right? You want a set dollar amount listed on the website so that you can choose what works best for you and your company. I mean, if those SEO websites from… Read the Full Article →

Can Social Media Activity Boost Organic Search Ranking? [Infographic]

Think social media networks are for teenagers and college students? Think again! That social media mention, retweet or connection can greatly impact your business or blog’s search engine optimization (SEO) success. Long gone are the days when backlinks reined supreme. Today your social media engagement is calling most of the shots and telling Google, Yahoo!… Read the Full Article →

How to Set Up Your Author Information to Display in Google Search Results

Have you seen Google displaying people’s author information in your search engine results and want to have yours displayed as well? So many people have been asking me about Google’s authorship and how they can get their blog content to link with an author profile found through the search engine results page. Although it is… Read the Full Article →

SEO Methods to Rank Higher and Avoid Over Optimization [Infographic]

You’ve seen Google’s Panda algorithm updates and you’re now knowledgeable about Google’s Penguin updates as well. You’re head is now spinning, correct? Congratulations! You are a human being who knows search engine optimization (SEO) is important but just want someone to tell you the action tasks to make your website or blog rank higher in… Read the Full Article →