Business

Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

5 Keys to Location Based Social Media

February 2, 2012

Social media isn’t just about what’s on the Internet but how online can drive offline traffic and sales for many brick and mortar businesses. Location-based services (LBS) are migrating into our everyday lives and there are five things that many companies should consider when looking to utilize LBS as part of their mobile strategy to [...]

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Limiting Social Media Frustration When Brand Building

January 27, 2012

One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it [...]

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Explaining SEO Within a Company

January 26, 2012

Understanding search engine optimization (SEO) is important not only for a company’s search marketing team but also for each person within an organization. This blog post helps to explain to impact concept of SEO and its impact on a team or company based upon the function of that person within the organization. Hopefully, this will [...]

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5 Reasons You Need 50 Coffee Meetings

January 23, 2012

I’ve always been a big believer in the theory that it takes 3 cups of coffee to truly get to know someone. The first cup is an interview. The second cup is a “date”. The third cup is where people take off the blinders and let you get to know the real them. So, if [...]

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The Milwaukee SEO Takes On Dirty SEO Tricks

January 12, 2012

While doing a search on my local SEO competitors this morning, I was amazed at the tactics they were applying on this own websites to come up for the top keyword phrase: “Milwaukee SEO”. Now, I’m in Milwaukee, Wisconsin and I also do search engine optimization (SEO) but I don’t believe in buying every keyword-rich [...]

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Facebook Training for Small Businesses [Event]

January 10, 2012

Calling all Small Business owners in the Milwaukee, Wisconsin area! Get all the essential information you need about Facebook for small businesses in our 2-hour hands-on training event on Tuesday, January 17th, 2012 from 11am – 1:30pm! Excira Media has partnered with Innovative Client Solutions to help you learn how to engage with your customers [...]