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Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

Where to Use SEO Keywords for Best Results

January 31, 2012

You’ve done the research and know the keywords used in your industry, business and by your customers. Now it is time to put those keywords to use on your website and social media network platforms to start drawing in targeted customers and visitors. The best places to make use of those high quality, long-tailed, keywords [...]

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The Milwaukee SEO Takes On Dirty SEO Tricks

January 12, 2012

While doing a search on my local SEO competitors this morning, I was amazed at the tactics they were applying on this own websites to come up for the top keyword phrase: “Milwaukee SEO”. Now, I’m in Milwaukee, Wisconsin and I also do search engine optimization (SEO) but I don’t believe in buying every keyword-rich [...]

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The Importance of Keyword Rich Domains

November 17, 2011

It should come as no surprise that even Google has had enough with overzealous keyword rich domains. When used correctly, keyword rich domains can help a business or brand elevated search engine rankings through white hat search engine optimization (SEO). However, there are too many scrupulous characters (calling themselves “SEO Experts”) that inundate us with [...]

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Optimizing Photos is More Important Than You Think

November 15, 2011

A recent fashion boutique client of mine was asking about optimizing their new product line images for search engine optimization efficiency. Now if you’ve ever use Google or Bing image search thing you’ve seen optimize photos action. So when this question was posed I immediately told the client that search engine optimization (SEO) for images [...]

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15 Social Search Tips and Tools for SEO

September 15, 2011

Meet a typical SEO expert and they will tell you how to get on Google’s first page through content creation and other on-site tactics. These two area of search engine optimization (SEO) definitely rank high with increasing page rank but most SEO experts will overlook the important of social search and it’s impact on search [...]

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Why SEO Strategies Should Never Be Duplicated

September 9, 2011

The more diverse my SEO clientele, the more I hear them express their desire to mirror their competitor’s SEO strategies. Businesses want to use the same keywords, the same website design and even use the same page content to increase their search engine page rankings. Needless to say, I cringe whenever I hear them say: [...]