Human SEO

Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

Guidelines for Choosing a Domain Name

February 1, 2012

Out of everything else in Search Engine Optimization (SEO), your domain name ranks the most crucial element in the success of any website. The domain name you choose can either push you to the first page in the search engine results page (SERP) or be your web site’s pointiest of thorns. When starting a new [...]

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Where to Use SEO Keywords for Best Results

January 31, 2012

You’ve done the research and know the keywords used in your industry, business and by your customers. Now it is time to put those keywords to use on your website and social media network platforms to start drawing in targeted customers and visitors. The best places to make use of those high quality, long-tailed, keywords [...]

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Explaining SEO Within a Company

January 26, 2012

Understanding search engine optimization (SEO) is important not only for a company’s search marketing team but also for each person within an organization. This blog post helps to explain to impact concept of SEO and its impact on a team or company based upon the function of that person within the organization. Hopefully, this will [...]

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5 Top SEO Keyword Research Tools

January 24, 2012

Keyword research tools can cost as little as nothing or as much as several hundred dollars. Although many small businesses understand the importance of keyword density in their online strategic planning, most don’t have a few hundred dollars set aside for such tools. There’s no need to sacrifice quality SEO due to lack of funds. [...]

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5 Reasons You Need 50 Coffee Meetings

January 23, 2012

I’ve always been a big believer in the theory that it takes 3 cups of coffee to truly get to know someone. The first cup is an interview. The second cup is a “date”. The third cup is where people take off the blinders and let you get to know the real them. So, if [...]

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SEO Tip: Optimizing for JavaScript and Image Menus

January 17, 2012

If you absolutely must use JavaScript drop down menus, image links or image maps in your website design, then you must be sure to put text links somewhere on the website (or in the template) for the search engine spiders to follow. Let me explain. That cool website with all the bells and whistles may [...]