Marketing

5 Keys to Location Based Social Media

by Shannon Steffen on February 2, 2012

printSocial media isn’t just about what’s on the Internet but how online can drive offline traffic and sales for many brick and mortar businesses. Location-based services (LBS) are migrating into our everyday lives and there are five things that many companies should consider when looking to utilize LBS as part of their mobile strategy to [...]

5 Top SEO Keyword Research Tools

January 24, 2012

Keyword research tools can cost as little as nothing or as much as several hundred dollars. Although many small businesses understand the importance of keyword density in their online strategic planning, most don’t have a few hundred dollars set aside for such tools. There’s no need to sacrifice quality SEO due to lack of funds. [...]

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5 Reasons You Need 50 Coffee Meetings

January 23, 2012

I’ve always been a big believer in the theory that it takes 3 cups of coffee to truly get to know someone. The first cup is an interview. The second cup is a “date”. The third cup is where people take off the blinders and let you get to know the real them. So, if [...]

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The Milwaukee SEO Takes On Dirty SEO Tricks

January 12, 2012

While doing a search on my local SEO competitors this morning, I was amazed at the tactics they were applying on this own websites to come up for the top keyword phrase: “Milwaukee SEO”. Now, I’m in Milwaukee, Wisconsin and I also do search engine optimization (SEO) but I don’t believe in buying every keyword-rich [...]

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Optimizing Photos is More Important Than You Think

November 15, 2011

A recent fashion boutique client of mine was asking about optimizing their new product line images for search engine optimization efficiency. Now if you’ve ever use Google or Bing image search thing you’ve seen optimize photos action. So when this question was posed I immediately told the client that search engine optimization (SEO) for images [...]

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7 Ways to Build Community on Your Website

September 30, 2011

Long gone are the days where a static 1-page website would bring in visitors and potential customers. The Internet is all about building relationships and communicating today and both businesses and individuals need to capitalize on that connection to grow subscribers, visitors, business and return on investment (ROI). Seven ways to maintain and grow your [...]

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9 Frequent SEO Campaign Bloopers

September 28, 2011

Managing a Search Engine Optimization (SEO) campaign is a lot like building a house. There are numerous factors that need to be understood and implemented in search engine algorithms, you truly need to be aware of all of them to ensure a successful campaign – it’s all about understanding how all the pieces fit together [...]