News Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Black Hat SEO and Google Penguin Army

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Why You Should Not Count On Google SEO

The Human Elment of Google and SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

Google SEO Branding

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

You’ve Been Banned By Google. Now What?

SEO Google Banning

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →

SEO Link Building: How to Get Your Website from Good to Great

Next Level SEO: Fish Jumping

If you feel overwhelmed while trying to improve your online marketing presence for your eCommerce shop or business website, then learning some link building techniques will definitely help. Link building is a simple SEO strategy that creates incoming links to your website through external websites and the search engines. It’s simple because, with a few… Read the Full Article →

Excira Partners with ICS to Create Social Search Training Seminars

FOR IMMEDIATE RELEASE 1Search Media Teaches Businesses How to Take the Lead in Their Online Success 1Search Media was designed for busy business professionals who want to learn how to use search engine optimization (SEO) and social media (social search) for their business. MILWAUKEE, WI – August 30, 2011 – Excira Media LLC and Innovative… Read the Full Article →

Increase Social Search with Foursquare Lists

We make lists for everything we love and we love sharing this information with our friends. Well, Foursqaure knows how much you want to let your friends know the best places to try new things so they’ve now created Foursquare Lists. With this new list feature, users are not only able to share more of… Read the Full Article →

Foursquare Search Introduces Autocomplete Functionality

This week Foursquare joined the ranks of the search world with its own search field autocomplete functionality. The search box change was implemented to make searching faster for those visiting their website – to help share quality locations that meet their needs. Just as you’ll find on Google or Facebook, this search functionality helps not… Read the Full Article →

Monday, July 4th, Excira Media Office Closes for Independence Day

The Excira Media office is closed Monday, July 4th for Independence Day. Please send me an email and I will get back to you on July 5th. I love Independence Day! It’s a great kickoff to the summer and the firework shows are always a blast! Independence Day, commonly known as the Fourth of July,… Read the Full Article →

Introducing The New Google Analytics Tool

What was once only available to beta users has now become available to everyone else. Google announced today that the new Google Analytics platform is now fully available to anyone that wants to switch. Here’s how to make the switch as well as some new aspects of Google Analytics that you will love trying out.… Read the Full Article →

Google’s 4 New Social and Search Engine Tests

Google is currently the largest search engine website in the world. In order to keep up to date with the needs of it’s users, Google has been testing out new features in linking Twitter profiles, Google AdWords display URL spacing, AdSense advertising variations and News layout features. 1. Twitter Profile and Google Profile Linking This… Read the Full Article →

Bing Partners with KAYAK Travel Search Leader

Bing announced today that it has teamed up with their new technology partner, KAYAK, to provide a more “comprehensive travel search experience”. In the next few weeks, KAYAK will be helping Bing in producing better flight search results throughout the U.S. from multiple airports, airlines and cities. This will give current customers better opportunities to… Read the Full Article →