SMO

Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

Facebook “Likes” Do Affect Your Google Ranking

November 3, 2011

Believe it or not, SEO goes well above and beyond the search page and keyword density. You may have great website keyword density and on-page search engine optimization (SEO) but how social is your content? Can your visitors share or “like” an article or product that you post? Do you make it easy for others [...]

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You 2.0. Social Media Branding for Non-Profits

October 6, 2011

In January 2011, I had the great opportunity to present to the Milwaukee Chapter of the Young Non-Profits Network (YNPN) at the Iron Horse Hotel in downtown Milwaukee, Wisconsin. This was the annual meeting for this group of hard working and devoted members to not only reintroduce them to social media but to give them [...]

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The Importance of SEO in Social Media

October 3, 2011

Social media popularity is growing exponentially and has become an unstoppable power for businesses and individuals equally. It is a crucial part of building relationships and connecting with friends, catching up with family and even learning further about companies, their products and services. Millions of people use Twitter, Facebook and further social networking websites to [...]

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4 Truths About Small Business and Social Media

September 27, 2011

Social media is rapidly growing and connecting more people than ever. Everyone’s Tweeting about the coffee they had this morning or posting on Facebook how they would love to find a new place to workout in their town. It is one thing to understand social media networks but and entirely different thing to understand how [...]

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7 Reasons You Should Attend the Social Search Training Event

September 22, 2011

We’ve been burning the midnight oil to make our 1Search: Social Search for Online Success training seminar an event you cannot miss. With all this work, both ICS and Excira Media are charged, motivated and dedicated to bringing you the top tactics, tips and tools to make your online success and digital branding goals a [...]