SMO

Social Media – It’s All Fun and Games Until…

October 4, 2011
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I’ve been doing a lot of speaking engagements lately on social media and most have been “pro bono” work to give back to the Milwaukee community. The more I speak about social media branding to job seekers and entrepreneurs, the more I am reminded of a phrase from my childhood: “It’s all fun and games [...]

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The Importance of SEO in Social Media

October 3, 2011
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Social media popularity is growing exponentially and has become an unstoppable power for businesses and individuals equally. It is a crucial part of building relationships and connecting with friends, catching up with family and even learning further about companies, their products and services. Millions of people use Twitter, Facebook and further social networking websites to [...]

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4 Truths About Small Business and Social Media

September 27, 2011
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Social media is rapidly growing and connecting more people than ever. Everyone’s Tweeting about the coffee they had this morning or posting on Facebook how they would love to find a new place to workout in their town. It is one thing to understand social media networks but and entirely different thing to understand how [...]

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7 Reasons You Should Attend the Social Search Training Event

September 22, 2011
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We’ve been burning the midnight oil to make our 1Search: Social Search for Online Success training seminar an event you cannot miss. With all this work, both ICS and Excira Media are charged, motivated and dedicated to bringing you the top tactics, tips and tools to make your online success and digital branding goals a [...]

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The Human ROI of Social Media and Online Branding

September 21, 2011
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Have you ever felt overwhelmed by the number of social media networks available on the Internet? Have you ever taken a look at your competitor’s online branding strategies and found yourself confused and frustrated? Do you wish someone would just tell you what needs to be done in order to increase your business success in [...]

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5 Reasons Why Short Video Messages Fail Twitter

September 16, 2011
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What was once a great idea proved to be not so great in hindsight. I’m talking about Twitter’s #FollowFriday (#FF) and using a video medium to convey followings in more than 140-characters. Fortunately for me, this is one of those times where trying something new lead to a whole new learning experience for my own [...]

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15 Social Search Tips and Tools for SEO

September 15, 2011
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Meet a typical SEO expert and they will tell you how to get on Google’s first page through content creation and other on-site tactics. These two area of search engine optimization (SEO) definitely rank high with increasing page rank but most SEO experts will overlook the important of social search and it’s impact on search [...]

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Let’s Talk Geo Targeting Social Media Success

September 14, 2011
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With over 2 billion Internet users worldwide, it’s difficult for any person, business or blogger to have their voice heard. You are, in essence, competing with the world to gain attention of your target market. How can you stand out when there are so many voices virtually speaking over each other? Easy – it’s called [...]

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5 LinkedIn Profile Tips for Job Seekers

September 13, 2011
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If you are out of work, then you are among millions of people that have an updated paper resume in hand to mass mail to those companies seeking new employees. What’s interesting is that many of the unemployed don’t realize that 90% of the jobs out there are found through networking both offline and online. [...]

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