social media

Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

5 Keys to Location Based Social Media

February 2, 2012

Social media isn’t just about what’s on the Internet but how online can drive offline traffic and sales for many brick and mortar businesses. Location-based services (LBS) are migrating into our everyday lives and there are five things that many companies should consider when looking to utilize LBS as part of their mobile strategy to [...]

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Limiting Social Media Frustration When Brand Building

January 27, 2012

One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it [...]

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Grow Business Free Through Social Media

January 25, 2012

Your customers and readers are online so that’s where you should be as well. Did you know though that you could reach your target niche customers and clients for free online? Sure, free sound a bit cheap but when it comes to the Internet, free opportunities to promote your business are vastly available and the [...]

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Facebook “Likes” Do Affect Your Google Ranking

November 3, 2011

Believe it or not, SEO goes well above and beyond the search page and keyword density. You may have great website keyword density and on-page search engine optimization (SEO) but how social is your content? Can your visitors share or “like” an article or product that you post? Do you make it easy for others [...]

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You 2.0. Social Media Branding for Non-Profits

October 6, 2011

In January 2011, I had the great opportunity to present to the Milwaukee Chapter of the Young Non-Profits Network (YNPN) at the Iron Horse Hotel in downtown Milwaukee, Wisconsin. This was the annual meeting for this group of hard working and devoted members to not only reintroduce them to social media but to give them [...]

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