social media Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

Human SEO: The Future of the Google Search Engine

Google Penguin Ahead

The search engines have always been about answering people’s questions quickly. But, as you know, what people say in a conversation and what they type on their devices are totally two different types of communication. We don’t speak in keywords and the search engines are finally paying attention with Google “building the search engine of… Read the Full Article →

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Black Hat SEO and Google Penguin Army

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Why You Should Not Count On Google SEO

The Human Elment of Google and SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

Google SEO Branding

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

You’ve Been Banned By Google. Now What?

SEO Google Banning

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →

SEO Link Building: How to Get Your Website from Good to Great

Next Level SEO: Fish Jumping

If you feel overwhelmed while trying to improve your online marketing presence for your eCommerce shop or business website, then learning some link building techniques will definitely help. Link building is a simple SEO strategy that creates incoming links to your website through external websites and the search engines. It’s simple because, with a few… Read the Full Article →

Why You Should Not Count On Google SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

The Ultimate Guide to the Power of Pinterest [Infographic]

If you think that Pinterest is not meant for business and it’s just a fad for crafty moms and adventurous explorers, then you need to read this post. Why? The data doesn’t lie and this visual data (from over a year ago I might add) shows Pinterest as one of the top leading referral traffic… Read the Full Article →

Business Digital Branding Success: What You Need to Know.

How active if your brand online? Is it following a calm current leading towards success or is it throwing everything it has at the social media river – refusing to truly join target market by get its feet wet? Brands take hard work but successful brands work smarter. Let’s see if your brand is sinking… Read the Full Article →

You Are Missing Out on a Huge Opportunity: Human SEO

You want your website to be found online but you’re just not getting the great results you want to see on Google, right? When people can’t find you on the largest search engine around, it’s time to implement a Human SEOtm strategy to increase your visibility and traffic so that you get the business you need.… Read the Full Article →

Video SEO: Google Trends Now Adds YouTube Data

Great news! Google Trends has added YouTube search data to its search engine algorithm data. This is a huge algorithmic change that will help any video publishers to not only look for video titles but also to optimize their online videos better for the search engines. On March 13th, Google Trends added data from YouTube… Read the Full Article →

5 Killer Strategies to Help You Dominate Facebook, Twitter and YouTube

Do you want to improve your social reach, increase your fan engagement, identify and engage influencers, increase lead generation, and apply analytics to know what works? Then Awareness, Inc. has created the infographic that you’ve been waiting for! Just use this quick-start guide to start your social media-marketing plan or to give you ideas for… Read the Full Article →

The Psychology of Human SEO. What You Need To Know for Success.

Some thought that social media would never succeed. Who would want to tell others what they had for breakfast? Who cares about what others are doing at that very moment? Who would ever want to know what I’m thinking throughout the day? Today, we can laugh at these questions because there is no more argument… Read the Full Article →

The ROI of Social Media [Infographic]

Is social media marketing an effective business tool? Return on investment is a business metric, and within social media, it has been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social media marketing and social media optimization (SMO). How do you determine whether those efforts are successful? This… Read the Full Article →