social web

Why Every Business Needs a Google+ Strategy

by Shannon Steffen on February 3, 2012

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printSocial media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

Grow Business Free Through Social Media

January 25, 2012
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Your customers and readers are online so that’s where you should be as well. Did you know though that you could reach your target niche customers and clients for free online? Sure, free sound a bit cheap but when it comes to the Internet, free opportunities to promote your business are vastly available and the [...]

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Facebook “Likes” Do Affect Your Google Ranking

November 3, 2011
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Believe it or not, SEO goes well above and beyond the search page and keyword density. You may have great website keyword density and on-page search engine optimization (SEO) but how social is your content? Can your visitors share or “like” an article or product that you post? Do you make it easy for others [...]

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Social Media – It’s All Fun and Games Until…

October 4, 2011
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I’ve been doing a lot of speaking engagements lately on social media and most have been “pro bono” work to give back to the Milwaukee community. The more I speak about social media branding to job seekers and entrepreneurs, the more I am reminded of a phrase from my childhood: “It’s all fun and games [...]

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The Importance of SEO in Social Media

October 3, 2011
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Social media popularity is growing exponentially and has become an unstoppable power for businesses and individuals equally. It is a crucial part of building relationships and connecting with friends, catching up with family and even learning further about companies, their products and services. Millions of people use Twitter, Facebook and further social networking websites to [...]

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7 Ways to Build Community on Your Website

September 30, 2011
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Long gone are the days where a static 1-page website would bring in visitors and potential customers. The Internet is all about building relationships and communicating today and both businesses and individuals need to capitalize on that connection to grow subscribers, visitors, business and return on investment (ROI). Seven ways to maintain and grow your [...]

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4 Truths About Small Business and Social Media

September 27, 2011
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Social media is rapidly growing and connecting more people than ever. Everyone’s Tweeting about the coffee they had this morning or posting on Facebook how they would love to find a new place to workout in their town. It is one thing to understand social media networks but and entirely different thing to understand how [...]

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