social web

Track Your Brand With Google Alerts

February 13, 2012
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If you want to know what others are saying about your or your company, it’s as easy as using Google Alerts. You can use it to keep track of people’s names, company products, headline news stories, interesting subjects or any other topic that meets your desire. This powerful tool allows you to select a few [...]

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7 Helpful Tips for Working with a SEO Company

February 10, 2012
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You’ve heard of Search Engine Optimization or SEO. Everyone is telling you that you need SEO and that success is driven by quality SEO. You know you want to increase your website’s search engine rankings (SERs) but do you even know where to start or how to find a quality SEO consultant or strategist? Don’t [...]

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3 Simple Tips for Great Link Baiting

February 8, 2012
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Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Google guru, Matt Cutts, defines link bait as anything “interesting enough to catch people’s attention.” When used correctly, link bait can be an extremely dominant mode of marketing as it can be converted [...]

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The 7 Truths of SEO

February 6, 2012
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Optimizing your website for search engines shouldn’t feel overwhelming. Just knowing 7 simple truths to search engine optimization (SEO) will help you get on the right path and increase your chances of being found on Google, Yahoo! and MSN Bing. Truth #1: SEO does matter There is a lot of controversy as to whether or [...]

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Why Every Business Needs a Google+ Strategy

February 3, 2012
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Social media and Google Plus (Google+) in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google+ and Google search work together? How do you set up and optimize Google+ for your organization? How do you get traffic from both search and social media? Join me on Tuesday, March [...]

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Grow Business Free Through Social Media

January 25, 2012
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Your customers and readers are online so that’s where you should be as well. Did you know though that you could reach your target niche customers and clients for free online? Sure, free sound a bit cheap but when it comes to the Internet, free opportunities to promote your business are vastly available and the [...]

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Facebook “Likes” Do Affect Your Google Ranking

November 3, 2011
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Believe it or not, SEO goes well above and beyond the search page and keyword density. You may have great website keyword density and on-page search engine optimization (SEO) but how social is your content? Can your visitors share or “like” an article or product that you post? Do you make it easy for others [...]

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Social Media – It’s All Fun and Games Until…

October 4, 2011
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I’ve been doing a lot of speaking engagements lately on social media and most have been “pro bono” work to give back to the Milwaukee community. The more I speak about social media branding to job seekers and entrepreneurs, the more I am reminded of a phrase from my childhood: “It’s all fun and games [...]

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The Importance of SEO in Social Media

October 3, 2011
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Social media popularity is growing exponentially and has become an unstoppable power for businesses and individuals equally. It is a crucial part of building relationships and connecting with friends, catching up with family and even learning further about companies, their products and services. Millions of people use Twitter, Facebook and further social networking websites to [...]

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