Strategy Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

3 Link Building Steps to Increase Your Blog Rankings

Innovative Link Building Methods

Blog posts are great content and both the search engines and humans love great content. However, most blogs don’t get the recognition they deserve because they don’t receive the necessary links back to their blog to help others find this great content. If you’ve ever been frustrated that your blog isn’t receiving links back, then… Read the Full Article →

What It Takes for Your Website to Fail SEO

Dislike SEO Failure

Just because your website doesn’t use black hat SEO tactics, doesn’t mean it’s practicing good SEO for success. Your business website or blog can easily fail in getting indexed, attracting links or building a solid online brand authority. Here’s some insights into the most commonly spotted website fails and how you can get out from… Read the Full Article →

Getting Started: SEO 101 for Businesses

Beginners SEO for Business

If you have a business or company website, you definitely want it to be easy to find by your online target market. Search engine optimization (SEO), will help your business’s online success by improving the visibility of your website in the search engines. Here are some great optimization tips to get you started to Stand… Read the Full Article →

Human SEO: The Future of the Google Search Engine

Google Penguin Ahead

The search engines have always been about answering people’s questions quickly. But, as you know, what people say in a conversation and what they type on their devices are totally two different types of communication. We don’t speak in keywords and the search engines are finally paying attention with Google “building the search engine of… Read the Full Article →

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Black Hat SEO and Google Penguin Army

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Maximizing Your Twitter Tweets for Higher Engagement [Infographic]

You’ve probably run across more than a few blog posts that offer tips on how to maximize Twitter for businesses and brands. They’ll usually tell you about asking questions and following the right people, but do they tell you what are the best times to tweet or how many characters you should limit your tweets… Read the Full Article →

What It Takes for Your Website to Fail SEO

Just because your website doesn’t use black hat SEO tactics, doesn’t mean it’s practicing good SEO for success. Your business website or blog can easily fail in getting indexed, attracting links or building a solid online brand authority. Here’s some insights into the most commonly spotted website fails and how you can get out from… Read the Full Article →

Dropping Design and User Experience from SEO Plan Kills Your Success

You know what’s missing from most website’s SEO plans? It’s simple. Most of the time, it’s the design and user experience that take a backseat to search engine optimization (SEO) strategic plans. Businesses and bloggers care more about getting people to their websites, but, without design and user experience, your website will never be successful.… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Business Digital Branding Success: What You Need to Know.

How active if your brand online? Is it following a calm current leading towards success or is it throwing everything it has at the social media river – refusing to truly join target market by get its feet wet? Brands take hard work but successful brands work smarter. Let’s see if your brand is sinking… Read the Full Article →

When to Use a 301 or 302 Redirect for SEO Success

If you have a website that has either gone through some changes or has pages that no longer exist, then you will want to read this and make sure you’ve implemented the correct SEO redirect. The last thing you want to do is send a target market to the wrong page or, worse, to the… Read the Full Article →

You Are Missing Out on a Huge Opportunity: Human SEO

You want your website to be found online but you’re just not getting the great results you want to see on Google, right? When people can’t find you on the largest search engine around, it’s time to implement a Human SEOtm strategy to increase your visibility and traffic so that you get the business you need.… Read the Full Article →

Video SEO: Google Trends Now Adds YouTube Data

Great news! Google Trends has added YouTube search data to its search engine algorithm data. This is a huge algorithmic change that will help any video publishers to not only look for video titles but also to optimize their online videos better for the search engines. On March 13th, Google Trends added data from YouTube… Read the Full Article →

The Best Way to Engage Your Users for Success [Infographic]

Do you know the best way to engage your users, clients and visitors online for success? Have your online marketing strategies been working for your website, business or blog? If not, then take a look at this great study to see what ranks highest for online success. Shortstack compiled a study of 800 people to… Read the Full Article →