tips Archives » Professional Human SEO and Inbound Marketing Consulting | Excira Media

Why Google+ Is Not The Holy Grail Of SEO

Social Media SEO Water Drop

Social influence is rapidly becoming a bigger priority in search engine optimization (SEO). Every day, more and more potential customers are using Google to research their purchases before even visiting a website or walking into a store. With the advent of Authorship and AuthorRank, Google seems to have become the holy grail of SEO. But,… Read the Full Article →

3 Link Building Steps to Increase Your Blog Rankings

Innovative Link Building Methods

Blog posts are great content and both the search engines and humans love great content. However, most blogs don’t get the recognition they deserve because they don’t receive the necessary links back to their blog to help others find this great content. If you’ve ever been frustrated that your blog isn’t receiving links back, then… Read the Full Article →

What It Takes for Your Website to Fail SEO

Dislike SEO Failure

Just because your website doesn’t use black hat SEO tactics, doesn’t mean it’s practicing good SEO for success. Your business website or blog can easily fail in getting indexed, attracting links or building a solid online brand authority. Here’s some insights into the most commonly spotted website fails and how you can get out from… Read the Full Article →

Getting Started: SEO 101 for Businesses

Beginners SEO for Business

If you have a business or company website, you definitely want it to be easy to find by your online target market. Search engine optimization (SEO), will help your business’s online success by improving the visibility of your website in the search engines. Here are some great optimization tips to get you started to Stand… Read the Full Article →

Human SEO: The Future of the Google Search Engine

Google Penguin Ahead

The search engines have always been about answering people’s questions quickly. But, as you know, what people say in a conversation and what they type on their devices are totally two different types of communication. We don’t speak in keywords and the search engines are finally paying attention with Google “building the search engine of… Read the Full Article →

How to Get Google to Display Your Business Logo

Business Visibility on Google

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

3 Link Building Steps to Increase Your Blog Rankings

Blog posts are great content and both the search engines and humans love great content. However, most blogs don’t get the recognition they deserve because they don’t receive the necessary links back to their blog to help others find this great content. If you’ve ever been frustrated that your blog isn’t receiving links back, then… Read the Full Article →

Maximizing Your Twitter Tweets for Higher Engagement [Infographic]

You’ve probably run across more than a few blog posts that offer tips on how to maximize Twitter for businesses and brands. They’ll usually tell you about asking questions and following the right people, but do they tell you what are the best times to tweet or how many characters you should limit your tweets… Read the Full Article →

What It Takes for Your Website to Fail SEO

Just because your website doesn’t use black hat SEO tactics, doesn’t mean it’s practicing good SEO for success. Your business website or blog can easily fail in getting indexed, attracting links or building a solid online brand authority. Here’s some insights into the most commonly spotted website fails and how you can get out from… Read the Full Article →

Dropping Design and User Experience from SEO Plan Kills Your Success

You know what’s missing from most website’s SEO plans? It’s simple. Most of the time, it’s the design and user experience that take a backseat to search engine optimization (SEO) strategic plans. Businesses and bloggers care more about getting people to their websites, but, without design and user experience, your website will never be successful.… Read the Full Article →

How to Get Google to Display Your Business Logo

If you want Google to display your business or organizational logo on the search engine results page, then you’ll want to know how to use Schema.org’s Organization Markup in your SEO strategic plan. A bit of simple code on your website and you’re logo will be displayed on relational content on the SERPs. Google SEO… Read the Full Article →

“Penguin Proof” Black Hat SEO Scam Alert

Imagine that you just opened your email box to find an email that catches your attention. The subject reads “Advanced Link Building Solution” and you can’t help but feel intrigued to read the email. You know you need more links to your website in order to increase your website’s SEO and this just may be… Read the Full Article →

Why You Should Not Count On Google SEO

Contrary to popular belief, Google is not the only game in town when it comes to search engine optimization (SEO) for your online success. Yes, Google is definitely a heavyweight that should not be ignored, but you’ll be doing yourself (and your business) a disservice if you concentrate all your efforts on Google. Not every… Read the Full Article →

3 SEO On-Page Tricks to Build Your Business Brand

You’ve heard of Google, haven’t you? It’s that huge search engine that directs traffic to your business website or online brand. To keep ranks of its search engine results page in check, Google creates frequent algorithm changes that have the best brands online scratching their digital heads. Did you know though that there are basic… Read the Full Article →

You’ve Been Banned By Google. Now What?

If your website has been banned by Google, Yahoo, or Bing, then you’re probably feeling the frustrated, annoyed and probably a little bit angry. There doesn’t seem to be any statistics given by the top search engines on the number of websites banned each year, but do a simple search on “banned website” and you… Read the Full Article →